It's an interesting idea to think about nurturing a much more cooperative relationship between Goodwill and resellers. Allowing resellers to operate inside a store without the immediate risk of purchasing inventory might symbiotically benefit both parties. This would take the form of setting up areas within the stores for pick-and-stream products live by resellers, essentially showcasing inventory and driving sales.
Balancing customer needs
One challenge would be balancing the interests of regular customers as opposed to resellers. Resellers, due to their experience, may dominate the selection process to the probable disadvantage of regular shoppers. In this respect, Goodwill could introduce policies that allow equal opportunities for all customers; probably by designating a specific time or areas where resellers will operate.
Policy Adaptation
This might involve existing policies that can be modified to accommodate this new model. While the thought of live streaming and in-store reselling may, at first glance, appear disruptive, thoughtfully constructed guidelines with proper space allocated could transform this potential friction into a win-win situation.
Maximize the Value
Ultimately, this will extract maximum value from donations and ensure that funds raised through sales are reinvested into workforce development and other mission-driven initiatives. Innovating and keeping pace with new means, Goodwill will be in a position to continue maximizing its impact by tapping into the skills of resellers to achieve mutual success.
This is a very unique opportunity for Goodwill to look into cooperative strategies with resellers. By creating designated spaces for resellers and developing strategic new policies in this area, Goodwill can enhance its operations and create equitable spaces for all customers while giving the most value back to its donated inventory. One could see how, in this particular innovative approach, there was a certain symbiosis between the organization and the resellers in furthering the mission at hand of workforce development and social enterprise.